And the rest of it
Birds and butterflies come later.
There are things on that tree this page has not explained. They are earning their meaning in something I am still building. When it is ready, it will be here.
The tree
Given, earned, and alive.
There is a tree on the front of this site. It is not a logo — it is a picture of a business, and every part of it means something. This is what.
What you are given
The roots are not earned.
Everyone has them from the first day. A storefront, orders, the books, the clock, a phone line that answers — the whole thing is under a business before it has done anything at all. That is not a reward for getting somewhere. That is what you are paying for, and it is there on the morning you arrive.
What you build
The tree is never redrawn.
It only puts out more of itself. Every order taken, every hour clocked, every invoice filed — the same tree, further along. Nothing here is a template you replace with a bigger one when you outgrow it, because you do not outgrow a thing that grows.
What it shows
Life is what is moving through it.
A tree with nothing rising in it is bare, and it says so. Orders being made, work in hand, money coming through — that is the light in the branches, and it is drawn from what is really happening rather than from anything I would like it to look like. Nothing on this page is decoration. Every mark on the tree is a number.